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Kellogg on marketing
Tybout, Alice M. (contributor); Calder, Bobby J. (contributor) - 2010 - 2nd ed.
Persistent link: https://www.econbiz.de/10008688001
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Kellogg on branding : the marketing faculty of the Kellogg school of management
Tybout, Alice M. (contributor) - 2005
Persistent link: https://www.econbiz.de/10004846062
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Schema congruity as a basis for product evaluation
Meyers-Levy, Joan; Tybout, Alice M. - 1988
Persistent link: https://www.econbiz.de/10004665042
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Consumer behavior : an information processing perspective
Sternthal, Brian; Craig, Charles Samuel - 1982
Persistent link: https://www.econbiz.de/10004138274
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Kellogg on advertising & media
Calder, Bobby J. (contributor) - Kellogg School of Management <Evanston, Ill.> - 2008
Persistent link: https://www.econbiz.de/10004910988