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An investigation of brand choice processes
Wierenga, Berend - 1974
Persistent link: https://www.econbiz.de/10004750704
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Market orientation: the construct, research propositions, and managerial implications
Kohli, Ajay K.; Jaworski, Bernard J. - 1990
Persistent link: https://www.econbiz.de/10004102571
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Consumenten-gedrag : theorie, analyse & toepassingen
Wierenga, Berend; Raaij, Willem Frederik van - 1987
Persistent link: https://www.econbiz.de/10004310564
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Handbook of marketing decision models
Wierenga, Berend (contributor); Albers, Sönke (contributor) - 2008
Persistent link: https://www.econbiz.de/10004944765