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Using communication strategies to design food marketing strategies : the "Pork Fat" rumor in Indonesia
Kasali, Rhenald - 1998
Persistent link: https://www.econbiz.de/10004760258
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Corporate Social Responsibility aus Konsumentensicht : Entstehung der CSR-Beurteilung und ausgewählte Erfolgswirkungen
Rommelspacher, Marion - 2012
Persistent link: https://www.econbiz.de/10009499416
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Sage brief guide to corporate social responsibility
2012
Persistent link: https://www.econbiz.de/10009172762
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Media relations
Stanton, Richard - 2007
Persistent link: https://www.econbiz.de/10004184175
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The public relations handbook
Theaker, Alison - 2004 - 2. ed.
Persistent link: https://www.econbiz.de/10004001319
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Rethinking public relations : the spin and the substance
Moloney, Kevin - 2000
Persistent link: https://www.econbiz.de/10004604590
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Perspectives on public relations research
Moss, Danny (contributor) - 2001 - Reprinted
Persistent link: https://www.econbiz.de/10004711538
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Creativity in public relations
Green, Andy - 2001 - 2. ed.
Persistent link: https://www.econbiz.de/10004719105
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Handbook of public relations
Skinner, Chris; Von Essen, Llew M.; Mersham, Gary - 2003 - 6. ed., reprint.
Persistent link: https://www.econbiz.de/10004719560
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Public relations and social theory : key figures and concepts
Ihlen, Øyvind (contributor) - 2009
Persistent link: https://www.econbiz.de/10004931818