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The language of branding
Gaski, John F.
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2010
Persistent link: https://www.econbiz.de/10009284560
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Marketing theory : the nature and scope of marketing
Busch, Paul
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Gaski, John F.
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2011
Persistent link: https://www.econbiz.de/10008968966
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Ethics in marketing : international cases and perspectives
Murphy, Patrick E.
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2012
Persistent link: https://www.econbiz.de/10009498768
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