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Marktsegmentierung
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Kamakura, Wagner A.
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Wedel, Michel
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International series in quantitative marketing
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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1
Market segmentation : conceptual and methodological foundations
Wedel, Michel
;
Kamakura, Wagner A.
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1998
Persistent link: https://www.econbiz.de/10004362723
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Market segmentation : conceptual and methodological foundations
Wedel, Michel
;
Kamakura, Wagner A.
-
2000
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2. ed.
Persistent link: https://www.econbiz.de/10004557815
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Measuring consumer perceptions of brand quality with scanner data : implications for brand equity
Kamakura, Wagner A.
;
Russell, Gary J.
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1991
Persistent link: https://www.econbiz.de/10004134432
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