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Strategic marketing management : a means-end approach
Parry, Mark E. - 2002
Persistent link: https://www.econbiz.de/10004707949
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Mathematical models of distribution channels
Ingene, Charles A.; Parry, Mark E. - 2004
Persistent link: https://www.econbiz.de/10004803593
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Game theory in marketing management : issues and applications
DiBenedetto, C. Anthony - 1986
Persistent link: https://www.econbiz.de/10004197346
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New products management
Crawford, C. Merle; DiBenedetto, C. Anthony - 2008 - 9. ed.
Persistent link: https://www.econbiz.de/10004897121
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New products management
Crawford, C. Merle; DiBenedetto, C. Anthony - 2011 - 10. ed.
Persistent link: https://www.econbiz.de/10008910502
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New products management
Crawford, C. Merle; DiBenedetto, C. Anthony - 2003 - 7. ed.
Persistent link: https://www.econbiz.de/10004735125
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New products management
Crawford, C. Merle; DiBenedetto, C. Anthony - 6. ed.
Persistent link: https://www.econbiz.de/10004596122
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Successful industrial product innovation : an integrative literature review
Calantone, Roger James; DiBenedetto, C. Anthony - 1990
Persistent link: https://www.econbiz.de/10004130890
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New products management
Crawford, Charles Merle; Di Benedetto, C. Anthony - 2011 - 10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10008968683