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Eliashberg, Jehoshua
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Journal of international consumer marketing
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Working paper / Marketing Department, The Wharton School of the University of Pennsylvania
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USB Cologne (EcoSocSci)
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Optimal positioning of new product concepts
Eliashberg, Jehoshua
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Manrai, Ajay
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1990
Persistent link: https://www.econbiz.de/10004126600
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Global perspectives in cross cultural and cross national consumer research
Manrai, Lalita A.
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contributor
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- In:
Journal of international consumer marketing
8,3/4
(
1996
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Persistent link: https://www.econbiz.de/10004356188
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