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Market segmentation : conceptual and methodological foundations
Wedel, Michel; Kamakura, Wagner A. - 1998
Persistent link: https://www.econbiz.de/10004362723
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Market segmentation : conceptual and methodological foundations
Wedel, Michel; Kamakura, Wagner A. - 2000 - 2. ed.
Persistent link: https://www.econbiz.de/10004557815
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Measuring consumer perceptions of brand quality with scanner data : implications for brand equity
Kamakura, Wagner A.; Russell, Gary J. - 1991
Persistent link: https://www.econbiz.de/10004134432
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The influence of involvement on brand dissimularities and MLMDS solutions
Bijmolt, Tammo H. A.; Wedel, Michel - 1993
Persistent link: https://www.econbiz.de/10004322601
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Visual marketing : from attention to action
Wedel, Michel (contributor) - 2008
Persistent link: https://www.econbiz.de/10004894463
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Eye tracking for visual marketing
Wedel, Michel; Pieters, Rik - 2008
Persistent link: https://www.econbiz.de/10004951120