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Wireless rules : new marketing strategies for customer relationship management anytime, anywhere
Newell, Frederick; Lemon, Katherine N. - 2001
Persistent link: https://www.econbiz.de/10004612059
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Customer equity management
Rust, Roland T.; Lemon, Katherine N.; Narayandas, Das - 2005
Persistent link: https://www.econbiz.de/10004818613
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Driving customer equity : how customer lifetime value is reshaping corporate strategy
Rust, Roland T.; Zeithaml, Valarie A.; Lemon, Katherine N. - 2000
Persistent link: https://www.econbiz.de/10004595521