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Shopper Marketing
Shankar, Venkatesh - 2011
Persistent link: https://www.econbiz.de/10009617853
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Consumers' channel preferences : an integrated model
Noble, Stephanie M. - 2001
Persistent link: https://www.econbiz.de/10004833153
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The online medium and customer price sensitivity
Shankar, Venkatesh; Rangaswamy, Arvind; Pusateri, Michael
Persistent link: https://www.econbiz.de/10004595255
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Handbook of marketing strategy
Shankar, Venkatesh (contributor);  … - 2012
Persistent link: https://www.econbiz.de/10009635474
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Marketing
Grewal, Dhruv; Levy, Michael - 2012 - 3. ed.
Persistent link: https://www.econbiz.de/10009495710
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The price quality value relationship
Grewal, Dhruv (contributor) - 2011
Persistent link: https://www.econbiz.de/10009362894
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1998 AMA Winter Educators' Conference
Grewal, Dhruv (contributor) - Winter Educators' Conference <1998, Austin, Tex.> - 1998
Persistent link: https://www.econbiz.de/10004594725
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Marketing
Grewal, Dhruv - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10009634868