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USB Cologne (EcoSocSci)
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Competing on value : bridging the gap between brand and customer value
Knox, Simon
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Maklan, Stan
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1998
Persistent link: https://www.econbiz.de/10004376788
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The Business Case for Customer Relationship Management
Ryals, Clyde DeLoache
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Maklan, Stan
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Knox, Simon
Persistent link: https://www.econbiz.de/10004557727
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Customer relationship management : perspectives from the marketplace
Knox, Simon
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2003
Persistent link: https://www.econbiz.de/10004661749
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