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The Seven Principles of WOM and Buzz Marketing : crossing the Tipping Point
Mourdoukoutas, Panos
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Siomkos, George J.
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2009
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1. Aufl.
Persistent link: https://www.econbiz.de/10008637636
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Dennis, Charles
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Fenech, Tino
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Merrilees, Bill
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2004
Persistent link: https://www.econbiz.de/10004784042
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