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Managing and sustaining corporate image, identity and reputation
Omar, Maktoba - 2005
Persistent link: https://www.econbiz.de/10004856477
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Strategic marketing : planning and control
Drummond, Graeme; Ensor, John; Ashford, Ruth - 2008 - 3. ed.
Persistent link: https://www.econbiz.de/10004896703
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Strategic marketing : planning and control
Drummond, Graeme; Ensor, John - 2003 - 2. ed., reprint.
Persistent link: https://www.econbiz.de/10004779029
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Introduction to marketing concepts
Drummond, Graeme - 2005
Persistent link: https://www.econbiz.de/10004824946
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They went, they saw and they observed UK international marketing strategy factors upon entry modes into host markets
Lewrick, Michael; Omar, Maktoba - 2008
Persistent link: https://www.econbiz.de/10004398619
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Seizing opportunities and facing threats : post-industrial companies and trade in emerging markets
Handley, Morrison; Omar, Maktoba - 2004
Persistent link: https://www.econbiz.de/10004845908
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Do multinationals look before they leap? : the impact of economic and social characteristics on market entry
Omar, Maktoba; Boyd, Derick A. - 2005
Persistent link: https://www.econbiz.de/10004846099