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Consumers and services
Gabbott, Mark (contributor); Hogg, Gillian (contributor) - 1998
Persistent link: https://www.econbiz.de/10004359571
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Services marketing management : a strategic perspective
Kasper, Hans; Helsdingen, Piet van; Gabbott, Mark - 2006 - 2. ed., reprint.
Persistent link: https://www.econbiz.de/10004829320
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Contemporary services marketing management : a reader
Gabbott, Mark (contributor) - 1997
Persistent link: https://www.econbiz.de/10004336054
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Strategic brand planning : the way for brands to succeed in the 1990's
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10004197986
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie - 2006 - 2nd ed
Persistent link: https://www.econbiz.de/10004863321
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From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie - 2002 - Repr.
Persistent link: https://www.econbiz.de/10004778880
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie - 2010 - 3. ed.
Persistent link: https://www.econbiz.de/10004505116
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 1998 - 2. ed.
Persistent link: https://www.econbiz.de/10004363120
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Brand management
De Chernatony, Leslie (contributor) - 1998
Persistent link: https://www.econbiz.de/10004373070
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Creating powerful brands : the strategic route to success in consumer, industrial and service markets
De Chernatony, Leslie; McDonald, Malcolm - 1994 - Reprint.
Persistent link: https://www.econbiz.de/10004148966