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Business to business marketing management : strategies, cases, and solutions
Glynn, Mark S.
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Advances in business marketing and purchasing
18
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2012
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Persistent link: https://www.econbiz.de/10009527888
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Business-to-business brand management : theory, research and executive case study exercises
Glynn, Mark S.
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- In:
Advances in business marketing and purchasing
15
(
2009
)
Persistent link: https://www.econbiz.de/10004939511
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