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Strategic advertising management
Percy, Larry; Elliott, Richard - 2012 - 4. ed.
Persistent link: https://www.econbiz.de/10009528063
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Brands and brand management
Elliott, Richard (contributor)
Persistent link: https://www.econbiz.de/10004900450
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Strategic brand management
Elliott, Richard; Percy, Larry - 2007
Persistent link: https://www.econbiz.de/10004877576
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Strategic brand management
Elliott, Richard; Percy, Larry; Pervan, Simon - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10009005606
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Strategic advertising management
Percy, Larry; Rossiter, John R.; Elliott, Richard - 2001
Persistent link: https://www.econbiz.de/10004666885
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Strategic advertising management
Percy, Larry; Elliott, Richard - 2009 - 3. ed.
Persistent link: https://www.econbiz.de/10004926730
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Strategic advertising management
Percy, Larry; Elliott, Richard - 2005 - 2. ed.
Persistent link: https://www.econbiz.de/10004514055