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Die Herkunftsangabe als Marketinginstrument : Fallstudien aus Italien und Spanien
Grienberger, Regine - 2000 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004598033
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Advertising and promotion management
Rossiter, John R.; Percy, Larry - 1987
Persistent link: https://www.econbiz.de/10009603860
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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.; Belch, Michael A. - 1998 - 4. ed., rev., internat. ed.
Persistent link: https://www.econbiz.de/10004366907
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The new maximarketing
Rapp, Stan; Collins, Thomas L. - 1999 - [compl. rev. and updated]
Persistent link: https://www.econbiz.de/10004139334
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Advertising, promotion, and supplemental aspects of integrated marketing communications
Shimp, Terence A. - 1997 - 4. ed.
Persistent link: https://www.econbiz.de/10004351529
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Advertising and sales promotion strategy
Tellis, Gerard J. - 1998
Persistent link: https://www.econbiz.de/10004359537
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Erlaubtes und Unerlaubtes in der Verkaufsförderung und in der Werbung von A - Z
Francke, Lothar - 1987 - Stand: 1. September 1987
Persistent link: https://www.econbiz.de/10004602685
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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.; Belch, Michael A. - 2001 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004609226
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Advertising, promotion, & supplemental aspects of integrated marketing communications
Shimp, Terence A. - 2003 - 6. ed.
Persistent link: https://www.econbiz.de/10004714230