Social media-based visual strategies are quintessential elements of tourism and social media marketing; yet, very little is known about how firms formulate and implement such strategies in a technologically advanced and consumer-driven communication context. Drawing on rhetorical structure...

The purpose of this article is to investigate the impact of demographic factors on the adoption of e-government services. Specifically, this article sought to examine the extent to which demographic factors such as age, gender and education would influence the willingness to adopt and use...