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Baporikar, Neeta; Deshpande, Mukund - In: International Journal of Applied Management Sciences … 4 (2017) 1, pp. 43-55

Automobiles Sector that has put India on Global map. Therefore, studying branding in this industry brings reveals that marketing … improve effectiveness of marketing in SMEs. …

Persistent link: https://www.econbiz.de/10012042988

Deriving Competitive Intelligence from Social Media: Microblog Challenges and Opportunities

Arrigo, Elisa - In: International Journal of Online Marketing (IJOM) 6 (2016) 2, pp. 49-61

Marketing managers in many industries are seeking to provide their companies with new tools to detect market changes … for both marketing strategies and competitive intelligence purposes since the information required to deal with … microblog presence, so far, very few academic research focused on microblog as a marketing intelligence tool. Therefore, the …

Persistent link: https://www.econbiz.de/10012046800

A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

Tackett, Allen - In: Journal of Consumer Marketing 20 (2003) 3, pp. 266-268

Persistent link: https://www.econbiz.de/10014848331

Branding is no longer child's play!

Lindstrom, Martin - In: Journal of Consumer Marketing 21 (2004) 3, pp. 175-182

Tweens (8‐14 year‐olds) comprise a new type of audience – an increasingly powerful and smart consumer group which last year alone spent and influenced an astounding US$1.18 trillion across the globe. They are different in every way. They are more likely to have a friend on the other side...

Persistent link: https://www.econbiz.de/10014848390

Wonder Woman – Marketing Secrets for the Trillion‐dollar Customer

Shekar, Sheila - In: Journal of Consumer Marketing 27 (2010) 6, pp. 565-566

Persistent link: https://www.econbiz.de/10014848842

Price signalling: does it ever work?

Alpert, Frank; Wilson, Beth; Elliott, Michael T. - In: Journal of Consumer Marketing 10 (1993) 4, pp. 4-14

the marketing mix does succeed. Concludes that a premium pricing strategy cannot be successful if price is the only … marketing variable emphasised and brand managers should think in terms of premium quality positioning that requires the right … marketing mix. …

Persistent link: https://www.econbiz.de/10014849503