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An Evaluation of the Effects of Social Media on Client: Advertising Agency Relationships in the UK
Dimitrova, Kristina Krasimirova; MacKay, Steve - In: International Journal of Online Marketing (IJOM) 7 (2017) 2, pp. 23-41
High level of informality in the relationship between brand managers and advertising account representatives has been described as factor affecting positive work dynamic and long – term success. Although means of informal communications such as emails are still used, social networks have been...
Persistent link: https://www.econbiz.de/10012046814
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Differences in Perceptions and Attitudes of Singaporean Female Football Fans Towards Football Marketing
Teo, Darrel - In: International Journal of Asian Business and Information … 9 (2018) 1, pp. 23-38
' perspectives towards marketing practices, little is understood. Therefore, this exploratory article has been conducted to analyse … the differences in fans' perceptions and attitudes towards both traditional and social media marketing. The article shows … similarities and differences in perceptions and attitudes towards different parts of traditional and social media marketing. The …
Persistent link: https://www.econbiz.de/10012042600