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How Customer Relationship Management (CRM) and Innovation Influence Business Performance Mediating Role of Innovation

Pour, Mona Jami; Mamani, Elnaz Nabizadeh; Rahimzadeh, … - In: International Journal of Customer Relationship … 9 (2018) 2, pp. 1-15

productivity paradox of CRM and investigates the impact of both CRM and innovation on firm performance and also investigating … mediating role of innovation to explain the effect of CRM on performance. To obtain research objective, an empirical study was … innovation, as well as the relationship between innovation and business performance, were approved, but direct relationship …

Persistent link: https://www.econbiz.de/10012043777

The Role of Benchmarking in Managerial Performance

Stanciu, Alina; Ifrim, Ana-Maria - In: International Journal of Innovation in the Digital … 9 (2018) 4, pp. 37-47

Benchmarking is one of the methods of widespread use in practice and in management theory, benefiting from continuous development. This article intends to identify and analyze the perspective of benchmarking in romanian smes from the perspective of quality, cost, effectiveness, and customer...

Persistent link: https://www.econbiz.de/10012045480

Importance and Impact of Culture and People in Continuous Improvement

Galli, Brian J. - In: International Journal of Sociotechnology and Knowledge … 10 (2018) 4, pp. 13-44

The primary objective of this article is to establish the importance and impact of culture and people within organizations to developing continuous improvement. The research encompasses an empirical analysis and chronological literature review to establish viable interactions between people and...

Persistent link: https://www.econbiz.de/10012047961

Segmenting Markets by Means of CRMs: An Application to Restaurants

Heredero, Carmen De Pablos; Gallego-Gómez, Cristina - In: International Journal of Web Portals (IJWP) 8 (2016) 1, pp. 1-12

Customer Relationship Management Systems, CRM, are technological assets that can help firms to develop the required managerial skills to promote an efficient market segmentation strategy. In this article an example of an outstanding application of Customer Relationship Management system CRM, to...

Persistent link: https://www.econbiz.de/10012048704