Showing 1 - 10 of 43
value is imperative to the success of the industry. Value has often been defined as price or quality; other factors such as … acceptable price’, and (d) product features and marketing attributes are weighted differently, yielding three consumer value …
Persistent link: https://www.econbiz.de/10014868187
of perceived product quality, relative price and risk on perceived product value and, ultimately, willingness to buy …
Persistent link: https://www.econbiz.de/10014804700
Purpose – The purpose of this paper is to investigate how value‐based messaging affects brand associations within a durable goods category. Design/methodology/approach – Brand associations are conceptualized in this paper as brand image, brand attitudes, and consumer quality perceptions. A...
Persistent link: https://www.econbiz.de/10014896236
Purpose – This study endeavours to examine the influence of perceived product quality, relative price and risk … relationships between perceived relative price and perceived product value, as well as between perceived product value and … quality, risk and price, in an emerging market setting.  …
Persistent link: https://www.econbiz.de/10014896736
Consumers cannot fully evaluate the product quality before purchase. To reduce consumer risk, some manufacturers offer consumer warranty. Up to now, there are many studies investigating this role, but they seldom consider from the perspective of consumer utility. Consumers view remanufactured...
Persistent link: https://www.econbiz.de/10012045785
Consumers cannot fully evaluate the product quality before purchase. To reduce consumer risk, some manufacturers offer consumer warranty. Up to now, there are many studies investigating this role, but they seldom consider from the perspective of consumer utility. Consumers view remanufactured...
Persistent link: https://www.econbiz.de/10012045795
The aim of this study is to examine the effect of most important factors of online shopping such as brand, price, and … confirm the conceptual model proposed in the research. The results indicate that Indian consumers are still price sensitive … comparatively to the impact of brand, price and service quality on Indian customer e-satisfaction and e-loyalty. The study shows …
Persistent link: https://www.econbiz.de/10012046808
Generally, educators dislike marketing their programs and have traditionally operated on a “build it and they will come” principle. This method is potentially jeopardizing the sustainability of adult education graduate programs throughout the United States, resulting in some graduate...
Persistent link: https://www.econbiz.de/10012048409
Based on the components of new media, this article focuses on the intersection between communication networks and content (media) through personal connections and cable/interactive television. First, it analyzes how connections through social networking as a communication and power maintenance...
Persistent link: https://www.econbiz.de/10012048586
price index theory made by Moritz Wilhelm Drobisch (1802-1896), a German mathematician and philosopher at the Universita¨ t … devised the well-known price indices that presently carry their names. Moritz Wilhelm Drobisch was the first to publish them …, which he regarded as superior to all other price index formulas. This paper contains a description of his pioneering …
Persistent link: https://www.econbiz.de/10014609311