Gao, Zhihong; Zhang, Hongxia - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 1, pp. 72-90
Purpose – The purpose of this paper is to investigate consumer attitudes toward advertising regulation in local … was found that the two samples converge in their views on free commercial speech, self‐regulation, and regulation by … market forces. Yet, the Chinese are more likely than their US counterparts to support government regulation, endorse legal …