Purpose: In general, Muslims consider Islamic consumption to be a religious obligation. Previous research, however, suggests that various socio-psychological factors may influence Islamic consumption. Failure to comprehend the true motivations for purchasing Islamic products may lead to...

Purpose: A rarely discussed type of indulgence good is “virtual” goods featured in freemium games, one of the most important platforms for online retailing. The freemium business model becomes popular amid the growth of mobile games and smartphones. The purpose of this research is to look...

Purpose: This study aims to determine cultures as personalities and investigates whether similarities or dissimilarities compared to the respondent’s own personality (actual self) are more attractive. The objectives are to identify the culture personality dimensions relevant for destination...