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~subject:"Ältere Menschen"
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Ältere Menschen
Consumer behaviour
67
Konsumentenverhalten
60
Elderly people
24
Life course
21
Lebensverlauf
19
Older consumers
18
USA
18
United States
17
Malaysia
12
Market segmentation
12
Marktforschung
10
Market research
9
Materialism
9
Verbraucher
8
life course
8
Age group
7
Altersgruppe
7
Marketing management
7
Materialismus
7
Aging population
6
Alternde Bevölkerung
6
Family
6
Marketing strategy
6
Marketingmanagement
6
Satisfaction
6
Vereinigte Staaten
6
Zufriedenheit
6
Age groups
5
Compulsive buying
5
Familie
5
Kaufsucht
5
Marketing
5
Marktsegmentierung
5
Measurement
5
Advertising effects
4
Beziehungsmarketing
4
China
4
Consumers
4
Customer satisfaction
4
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Undetermined
6
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Article
20
Book / Working Paper
4
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Article in journal
17
Aufsatz in Zeitschrift
17
Aufsatz im Buch
3
Book section
3
Handbook
1
Handbuch
1
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English
24
Author
All
Moschis, George P.
20
Fon Sim Ong
4
Mathur, Anil
4
Choong, Kwai Fatt
2
Pettigrew, Simone
2
Shannon, Randall
2
Abessi, Masoud
1
Bovell, Leah
1
Ferguson, Jodie L.
1
Friend, Scott B.
1
Jul Thanasrivanitchai
1
Kasper, Hans D. P.
1
Lu, Yap-ying
1
Mosteller, Jill
1
Nguyen Hung Vu
1
Pattharanitcha Prakitsuwan
1
Phillips, David R.
1
Rakrachakarn, Pakakorn
1
Smith, Ruth Belk
1
Thuckavadee Sthienrapapayut
1
Weaver, S. Todd
1
Zhu, Meng
1
Ünal, Belgin
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Asia Pacific journal of marketing and logistics
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Health care in Malaysia : the dynamics of provision, financing and access
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
Journal of consumer behaviour : an international research review
1
Journal of financial services marketing : JFSM
1
Journal of marketing analytics : JMA
1
Journal of travel and tourism marketing
1
Management for Professionals
1
Psychology & marketing
1
Services marketing quarterly
1
Springer eBook Collection
1
The silver market phenomenon : marketing and innovation in the aging society
1
Transformative consumer research for personal and collective well-being
1
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ECONIS (ZBW)
24
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1
Beyond cognitive age : developing a multitheoretical measure of age and its assessment
Mathur, Anil
;
Fon Sim Ong
;
Choong, Kwai Fatt
; …
- In:
Journal of marketing analytics : JMA
5
(
2017
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10011748237
Saved in:
2
The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults
Fon Sim Ong
;
Lu, Yap-ying
;
Abessi, Masoud
;
Phillips, …
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
2
,
pp. 294-305
Persistent link: https://www.econbiz.de/10003849961
Saved in:
3
Religiosity and consumer behavior of older adults : a study of subcultural influences in Malaysia
Moschis, George P.
;
Fon Sim Ong
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
1
,
pp. 8-17
Persistent link: https://www.econbiz.de/10008908973
Saved in:
4
Gerontographics and consumer behavior in later life : insights from the life course paradigm
Moschis, George P.
;
Mathur, Anil
;
Thuckavadee …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012257921
Saved in:
5
Health care and long-term care issues for the elderly
Fon Sim Ong
- In:
Health care in Malaysia : the dynamics of provision, …
,
(pp. 170-186)
.
2007
Persistent link: https://www.econbiz.de/10003527697
Saved in:
6
George P. Moschis tribute special issue : his philosophy and contributions
Mathur, Anil
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 359-371
Persistent link: https://www.econbiz.de/10012257906
Saved in:
7
Gerontographics : life-stage segmentation for marketing strategy development
Moschis, George P.
-
1996
Persistent link: https://www.econbiz.de/10014385597
Saved in:
8
Consumer behavior in later life : current knowledge, issues, and new directions for research
Moschis, George P.
- In:
Psychology & marketing
29
(
2012
)
2
,
pp. 57-75
Persistent link: https://www.econbiz.de/10009504550
Saved in:
9
Marketing to older consumers : a handbook of information for strategy development
Moschis, George P.
-
1992
-
1. publ.
Persistent link: https://www.econbiz.de/10011352234
Saved in:
10
Application of the life course paradigm to the study of financial solvency and financial satisfaction in later life : a comparative study of American and Dutch elderly consumers
Mathur, Anil
;
Kasper, Hans D. P.
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10012257909
Saved in:
1
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