We examined the effects of both emotional arousal (excitement, anger, neutral) and age (older adults, younger adults) on ratings of advertisement credulity and purchase intention. Inducing both high-arousal positive and high-arousal negative emotions in older adults increased their...

Although global declines in structure have been documented in the aging human brain, little is known about the functional integrity of the striatum and prefrontal cortex in older adults during incentive processing. We used event-related functional magnetic resonance imaging to determine whether...