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Legitimacy association of an aged brand : shelter for a brand suffering from consumers' perceptions of incompetence
Ryu, Hyerin; Jun, Sunkyu - In: Journal of business research : JBR 168 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014434850
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Analyzing Chinese older people's quality of life through their use of the internet
Fowler, Jie G.; Gentry, James W.; Reisenwitz, Timothy H. - In: International journal of consumer studies 39 (2015) 4, pp. 324-334
Persistent link: https://www.econbiz.de/10011402933
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The rapidly aging world : implications for marketing
Gentry, James W.; Mittelstaedt, Robert A. - In: Global business review 18 (2017) 3, pp. 1-18
Persistent link: https://www.econbiz.de/10011745459