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~subject:"Ältere Menschen"
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Ältere Menschen
Consumer behaviour
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Exploring civic engagement through seniors' good citizenship behavior within clubs
Meshram, Kanika
;
O'Cass, Aron
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
3
,
pp. 256-283
Persistent link: https://www.econbiz.de/10010196554
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Empowering senior citizens via third places : research driven model development of seniors' empowerment and social engagement in social places
Meshram, Kanika
;
O'Cass, Aron
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10009747184
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