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The aim of this paper is to empirically analyse the responses by general practitioners to promotional activities for ethical drugs by pharmaceutical companies. Promotion can be beneficial as a means of providing information, but it can also be harmful in the sense that it lowers price...
Persistent link: https://www.econbiz.de/10014058923
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Persistent link: https://www.econbiz.de/10011473534
The aim of this paper is to empirically analyse the responses by general practitioners to promotional activities for pharmaceuticals by pharmaceutical companies. Promotion can be beneficial as a means of providing information, but it can also be harmful in the sense that it lowers price...
Persistent link: https://www.econbiz.de/10014072054
Persistent link: https://www.econbiz.de/10012062495