Mission statements are considered to be one of the most popular management tools in the world - and also one of the most frustrating. To secure their success, it has been recommended that mission statements be communicated and disseminated to as many internal and external stakeholders as...

In the current study, we surveyed 339 firms to determine the linkages among firm innovativeness, company mission, employee commitment and selected organisational learning practices. Our results demonstrated that significant relationships do indeed exist between the variables studied. The results...

Mission statements abound. One often sees them gracing the walls and halls of the world's leading corporations. Boston-based Bain & Company recently reported that of the 400 firms it surveyed, nine out of ten had used a mission statement some time in the last five years-thus making it the most...