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~subject:"Öffentlichkeitsarbeit"
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Chapter 3 Assessing the Psycho...
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Öffentlichkeitsarbeit
Brand management
112
Markenführung
112
Corporate reputation
73
Firmenimage
70
Consumer behaviour
67
Konsumentenverhalten
67
Brand image
44
Markenimage
43
Marketing management
36
Marketingmanagement
36
Unternehmenskultur
36
Beziehungsmarketing
35
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35
Relationship marketing
35
Corporate culture
34
Markenartikel
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Marketing
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Brand architecture
26
Markenarchitektur
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Public relations
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Reputation
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Innovation
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Social Web
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Social web
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Higher education institution
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Bibliometrics
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Bibliometrie
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Welt
13
World
13
Betriebliche Wertschöpfung
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Corporate image
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Place marketing
12
Standortmarketing
12
Value creation
12
Customer satisfaction
11
Designation of origin
11
Herkunftsbezeichnung
11
Lieferantenmanagement
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2
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English
25
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Melewar, T. C.
23
Foroudi, Pantea
9
Bang, Nguyen
8
Dennis, Charles
4
Gupta, Suraksha
3
Ageeva, Elena
2
Devereux, Luke
2
Dinnie, Keith
2
Foroudi, Mohammad Mahdi
2
Kitchen, Philip J.
2
Nguyen, Bang
2
Sharifah Faridah Syed Alwi
2
Willi, Christine Hallier
2
Bartholmé, Roland H.
1
Bodoh, Jim
1
Broderick, Amanda J.
1
Chen, Chen-Chu
1
Chen, Chen-Chu Matilda
1
Chen, Cheng-Hao Steve
1
Cuomo, Maria Teresa
1
Gambetti, Rossella C.
1
Han, Sung Ho
1
Japutra, Arnold
1
Jin, Zhongqi
1
Karaosmanoglu, Elif
1
Katsikeas, Constantine S.
1
Lange, Thomas
1
Martin, Kelly D.
1
Melewar, T.C.
1
Navare, Jyoti
1
Shaalan, Ahmed
1
Skinner, Heather
1
Tourky, Marwa
1
Tran, Mai An
1
Yu, Xiaoyu
1
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Journal of business research : JBR
5
Qualitative market research : an international journal
3
The marketing review
3
International studies of management and organization
2
Journal of marketing communications
2
The journal of brand management : an international journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
Marketing intelligence & planning
1
The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation
1
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ECONIS (ZBW)
25
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1
Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
Saved in:
2
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
3
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
4
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
5
Corporate identity and social media : existence and extension of the organization
Devereux, Luke
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
Saved in:
6
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
7
The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation
Foroudi, Pantea
(
ed.
);
Nguyen, Bang
(
ed.
); …
-
2022
-
First edition
Persistent link: https://www.econbiz.de/10015361811
Saved in:
8
Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
Saved in:
9
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
10
Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
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