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~subject:"Ökonomische Ideengeschichte"
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Ökonomische Ideengeschichte
Service-dominant logic
42
Service-Dominant Logic
41
Marketingtheorie
33
Marketing theory
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Entrepreneurship
21
Entrepreneurship approach
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Theory
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Betriebliche Wertschöpfung
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Dienstleistungsmarketing
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History of economic thought
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service-dominant logic
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Lusch, Robert F.
6
Vargo, Stephen L.
3
O'Shaughnessy, John
2
O'Shaughnessy, Nicholas Jackson
2
Layton, Roger A.
1
Peterson, Mark
1
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European journal of marketing : EJM
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
A twenty-first century guide to Aldersonian marketing thought
1
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ECONIS (ZBW)
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1
Alderson, sessions and the 1950s manager
Lusch, Robert F.
- In:
A twenty-first century guide to Aldersonian marketing …
,
(pp. 275-281)
.
2006
Persistent link: https://www.econbiz.de/10003279730
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2
Stepping aside and moving on : a rejoinder to a rejoinder
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1319-1321
Persistent link: https://www.econbiz.de/10009267010
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3
Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1310-1318
Persistent link: https://www.econbiz.de/10009267013
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4
Service-dominant logic : a necessary step
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1298-1309
Persistent link: https://www.econbiz.de/10009267015
Saved in:
5
Robert F. Lusch : one of a kind scholar and a macromarketer
Peterson, Mark
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 317-320
Persistent link: https://www.econbiz.de/10011750622
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6
Can macromarketing learn from 40,000 years of history?
Layton, Roger A.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 334-335
Persistent link: https://www.econbiz.de/10011750627
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