Purpose - The study aims to identify and rank the major strategies that help achieve successful implementation of Green Supply Chain Management (GSCM) in Indian manufacturing industry. Design/methodology/approach - Strategies to implement GSCM have been identified thorough extensive literature...

In this global world, diffusion & adoption of new product innovation have become intricate and involves multifaceted process, as consumers demand a broad range of choices. So, this has generated enthusiasm among researchers and business practitioners while studying and implementing diffusion &...