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Nostalgia beats the wow-effect : inspiration, awe and meaningful associations in augmented reality marketing
Hinsch, Christian
;
Felix, Reto
;
Rauschnabel, Philipp A.
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012171950
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Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.
;
Felix, Reto
;
Hinsch, Chris
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
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