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Cases for analysis in marketing
Talarzyk, W. W.; Talarzyk, W. Wayne - 1977
Persistent link: https://www.econbiz.de/10000680448
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The effects of perceived customer dependence on salesperson influence strategies
Chakrabarty, Subhra; Brown, Gene; Widing, Robert E. - In: The journal of personal selling & sales management : JPSSM 30 (2010) 4, pp. 327-341
Persistent link: https://www.econbiz.de/10008735700
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Distinguishing between the roles of customer-oriented selling and adaptive selling in managing dysfunctional conflict in buyer-seller relationships
Chakrabarty, Subhra; Brown, Gene; Widing, Robert E. - In: The journal of personal selling & sales management : JPSSM 33 (2013) 3, pp. 245-260
Persistent link: https://www.econbiz.de/10009776528
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Contemporary cases in marketing
Talarzyk, W. W. - 1979 - 2. ed.
Persistent link: https://www.econbiz.de/10013467492