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Planning and problem solving in marketing
Alderson, Wroe; Green, Paul E. - 1964 - 1. print
Persistent link: https://www.econbiz.de/10000608375
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Methoden und Techniken der Marketingforschung
Green, Paul E.; Tull, Donald S. - 1982 - 4. Auflage
Persistent link: https://www.econbiz.de/10010518532
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Experimental methods and simulation models in marketing management
Kotler, Philip; Green, Paul E.; FitzRoy, Peter T. - In: Applications of the sciences in marketing management, (pp. 269-453). 1968
Persistent link: https://www.econbiz.de/10002239060