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Gut liking for the ordinary : incorporating design fluency improves automobile sales forecasts
Landwehr, Jan Rüdiger
;
Labroo, Aparna A.
;
Herrmann, Andreas
- In:
Marketing science
30
(
2011
)
3
,
pp. 416-429
Persistent link: https://www.econbiz.de/10009160796
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