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Can retail sales volatility be curbed through marketing actions?
Esteban-Bravo, Mercedes
;
Vidal-Sanz, Jose M.
;
Yildirim, …
- In:
Marketing science
36
(
2017
)
2
,
pp. 232-253
Persistent link: https://www.econbiz.de/10011672597
Saved in:
2
Can we curb retail sales volatility through marketing mix actions?
Esteban-Bravo, Mercedes
;
Yildirim, Gökhan
;
Vidal-Sanz, …
-
2011
Persistent link: https://www.econbiz.de/10009686903
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