Narrow search
Showing 1 - 10 of 14
Cover Image
The nature of service marketing
Grönroos, Christian - 1978
Persistent link: https://www.econbiz.de/10002547184
Cover Image
Strategic management and marketing in the service sector
Grönroos, Christian - 1982
Persistent link: https://www.econbiz.de/10002314508
Cover Image
Service-oriented strategies in industrial marketing
Grönroos, Christian - 1985
Persistent link: https://www.econbiz.de/10013400566
Cover Image
Defining marketing: a market-oriented approach
Grönroos, Christian - 1987
Persistent link: https://www.econbiz.de/10013400714
Cover Image
Developing the service offering - a source of competitive advantage
Grönroos, Christian - 1987
Persistent link: https://www.econbiz.de/10013400715
Cover Image
Marknadsföring av tjänster : en studie av marknadsföringsfunktionen i tjänsteföretag
Grönroos, Christian - 1979
Persistent link: https://www.econbiz.de/10002547151
Cover Image
Value-based sales process adaption in business relationships
Viio, Paul; Grönroos, Christian - In: Industrial marketing management : the international … 43 (2014) 6, pp. 1085-1095
Persistent link: https://www.econbiz.de/10010410579
Cover Image
An applied service marketing theory
Grönroos, Christian - 1980
Persistent link: https://www.econbiz.de/10003564251
Cover Image
An applied theory for marketing industrial services
Grönroos, Christian - In: Industrial marketing management : the international … 8 (1979) 1, pp. 45-50
Persistent link: https://www.econbiz.de/10002547088
Cover Image
Market-oriented management in service businesses
Grönroos, Christian - In: Liiketaloudellinen aikakauskirja 28 (1979) 4, pp. 287-299
Persistent link: https://www.econbiz.de/10002547107