Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Absatz"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Driven to be good : a stakehol...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Absatz
Theorie
18
Theory
18
Innovation
15
Consumer behaviour
14
Konsumentenverhalten
14
Firm performance
11
Marketing
11
Innovation diffusion
10
Innovationsdiffusion
10
Unternehmenserfolg
10
Indien
9
Marketing management
9
Marketingmanagement
9
USA
9
United States
9
Führungskräfte
8
India
8
Managers
8
Corporate social responsibility
6
International marketing
6
Internationales Marketing
6
Strategisches Management
6
Arbeitsgruppe
5
Bundling strategy
5
Corporate Social Responsibility
5
Familienunternehmen
5
Family business
5
Leistungsbündel
5
Mathematisches Modell
5
Microfinance
5
Mikrofinanzierung
5
Neues Produkt
5
Shareholder value
5
Strategic management
5
Team
5
Advertising
4
Arab countries
4
Arabische Staaten
4
Brand
4
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
3
Article
2
Type of publication (narrower categories)
All
Konferenzschrift
3
Article in journal
1
Aufsatz in Zeitschrift
1
Collection of articles of several authors
1
Conference proceedings
1
Sammelwerk
1
Language
All
English
4
Undetermined
1
Author
All
Mahajan, Vijay
5
Kerin, Roger A.
1
Muller, Eitan
1
Nath, Pravin
1
Institution
All
Conference on Advances in Innovation Diffusion Models <1983, Harvard>
1
Wharton School <Philadelphia, Pa.>
1
Published in...
All
Series on econometrics and management sciences
2
International series in quantitative marketing
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
3
USB Cologne (EcoSocSci)
2
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Innovation diffusion models of new product acceptance : [based on ... a conference on advances in innovation diffusion models held in October 1983 at Harvard Univ.]
Mahajan, Vijay
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10004561875
Saved in:
2
New product diffusion models : [outcome of a conference that was held September 1998 at the Wharton School, University of Pennsylvania]
Mahajan, Vijay
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10004604980
Saved in:
3
Introduction strategy for new products with positive and negative word-of-mouth
Mahajan, Vijay
;
Muller, Eitan
;
Kerin, Roger A.
- In:
Management science : journal of the Institute for …
30
(
1984
)
12
,
pp. 1389-1404
Persistent link: https://www.econbiz.de/10003600161
Saved in:
4
Shedding light on the CMO revolving door : a study of the antecedents of chief marketing officer turnover
Nath, Pravin
;
Mahajan, Vijay
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 93-118
Persistent link: https://www.econbiz.de/10011637156
Saved in:
5
Innovation diffusion models of new product acceptance
Mahajan, Vijay
(
ed.
)
-
1986
Persistent link: https://www.econbiz.de/10013452366
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
