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Zooming in : self-emergence of movements in new product growth
Goldenberg, Jacob; Lowengart, Oded; Shapira, Daniel - In: Marketing science 28 (2009) 2, pp. 274-292
Persistent link: https://www.econbiz.de/10003843318
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Advertising versus sales in demand creation
Hochman, Gal; Hochman, Oded; Hochman, Eithan; Heiman, Amir - In: The B.E. journal of economic analysis & policy 11 (2011) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10009576819