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Typologie und Bedeutung des Versandhandels
Mattmüller, Roland; Hauser, Thomas; Schäfers, Tobias - In: Versandhandelsmarketing : marktorientiertes Management …, (pp. 17-36). 2010
Persistent link: https://www.econbiz.de/10003917258
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Do price promotions help or hurt premium-product brands? : the impact of different price-promotion types on sales and brand perception
Zoellner, Felix; Schaefers, Tobias - In: Journal of advertising research 55 (2015) 3, pp. 270-283
Persistent link: https://www.econbiz.de/10011397055