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Journal of marketing
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McGraw-Hill Series in marketing and advertising
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ECONIS (ZBW)
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Problems in marketing
Brown, Milton P.
;
Cardozo, Richard N.
;
Cunningham, Scott M.
-
1968
-
4. ed
Persistent link: https://www.econbiz.de/10000554491
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New product decisions by marketing executives : a computer-controlled experiment
Cardozo, Richard N.
;
Ross, Ivan
;
Rudelius, William
- In:
Journal of marketing
36
(
1972
)
1
,
pp. 10-16
Persistent link: https://www.econbiz.de/10001976320
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