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Absatzforschung
Consumer behaviour
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17.02.1985
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2014-2016
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Absatz
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Lutz, Richard J.
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Houston, Michael J.
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ECONIS (ZBW)
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Marketing communications : theory and research
Houston, Michael J.
(
ed.
);
Lutz, Richard J.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000710974
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2
Contemporary perspectives in consumer research
Lutz, Richard J.
(
ed.
)
-
1981
Persistent link: https://www.econbiz.de/10000052801
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