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Absatzplanung
Marktforschung
28
Theorie
27
Theory
27
Marketingmanagement
25
Marketing management
24
Marketing
22
Marketingforschung
21
Strategisches Management
19
Market research
16
Marketing theory
16
Marketingtheorie
13
Strategic management
13
USA
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Innovation
11
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11
Vereinigte Staaten
10
Dynamic capabilities
9
Dynamische Kompetenzen
9
Innovation management
9
Innovationsmanagement
9
Management
8
Organisatorischer Wandel
8
Organizational change
8
Verbraucher
7
Wettbewerbsstrategie
7
Technischer Fortschritt
6
Technological change
6
Beziehungsmarketing
5
Consumer behaviour
5
Firm performance
5
Konsumentenverhalten
5
Produktgestaltung
5
Relationship marketing
5
Resource-based view
5
Ressourcenorientierter Ansatz
5
Unternehmenserfolg
5
Unternehmensplanung
5
Competitive advantage
4
Corporate planning
4
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Day, George S.
3
Weitz, Barton A.
1
Wensley, Robin
1
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Kent series in marketing
1
Review of marketing : 1981
1
Strategic marketing : planning, implementation, and control
1
West series on strategic market management
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ECONIS (ZBW)
4
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1
Strategic market planning : the pursuit of competitive advantage
Day, George S.
-
1984
Persistent link: https://www.econbiz.de/10000711635
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2
Analytical approaches to strategic market planning
Day, George S.
- In:
Review of marketing : 1981
,
(pp. 89-105)
.
1981
Persistent link: https://www.econbiz.de/10002061279
Saved in:
3
Strategic market analysis definition : an integrated approach
Day, George S.
- In:
Strategic marketing : planning, implementation, and control
,
(pp. 344-365)
.
1984
Persistent link: https://www.econbiz.de/10002061768
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4
Strategic marketing : planning, implementation, and control
Weitz, Barton A.
(
ed.
);
Wensley, Robin
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10013500251
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