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Absatzplanung
Theorie
12
Theory
12
Consumer behaviour
10
Konsumentenverhalten
10
Marketing management
7
Marketingmanagement
7
Marktforschung
7
Vereinigte Staaten
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Marketing
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game theory
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Advertising effects
4
Business Administration
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Distribution channel
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Entscheidung
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Markenartikel
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Market entry
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Markteintritt
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USA
4
Vertriebsweg
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Werbewirkung
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pricing
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Brand
3
Brand management
3
Competitive strategy
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Decision
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Empirical method
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Empirische Methode
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Fertigungsprogramm
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Game theory
3
Markenführung
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Marketing theory
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Marketingtheorie
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Master production schedule
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Negotiations
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Preismanagement
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Pricing strategy
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Spieltheorie
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Staelin, Richard
3
Chakravarti, Dipankar
1
Mitchell, Andrew
1
Shoemaker, Robert
1
Turner, Ronald E.
1
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Journal of marketing research : JMR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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1
Error in judgmental sales forecasts : theory and results
Staelin, Richard
;
Turner, Ronald E.
- In:
Journal of marketing research : JMR
10
(
1973
)
1
,
pp. 10-16
Persistent link: https://www.econbiz.de/10002856885
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2
The effects of sampling variation on sales forecasts for new consumer products
Shoemaker, Robert
;
Staelin, Richard
- In:
Journal of marketing research : JMR
13
(
1976
)
2
,
pp. 138-143
Persistent link: https://www.econbiz.de/10002814956
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3
Judgment based marketing decision models: an experimental investigation of the decision calculus approach
Chakravarti, Dipankar
;
Mitchell, Andrew
;
Staelin, Richard
- In:
Management science : journal of the Institute for …
25
(
1979
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10003512590
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