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A Bayesian approach to forecasting the effects of atypical situations
Reinmuth, James E.; Geurts, Michael D. - In: Journal of marketing research : JMR 9 (1972) 3, pp. 292-297
Persistent link: https://www.econbiz.de/10002679520
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New product sales forecasting without past sales data
Geurts, Michael D.; Reinmuth, James E. - In: European journal of operational research : EJOR 4 (1980) 2, pp. 84-94
Persistent link: https://www.econbiz.de/10002416915