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Absatzpolitik
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A new approach to market segmentation
Green, Paul E.
- In:
Business horizons
20
(
1977
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10002539718
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Promotional decisions using mathematical models. Prepared under the dir. of Patrick J. Robinson. Contributing authors: James C. Becknell; Ronald E. Frank; Paul E. Green; Charles L. Hinkle; Alfred A. Kuehn; William F. Massy; Patrick J. Robinson: Albert C. Rohloff; Harry F. Sieber, jr.. Marketing Science Institute
Becknell, jr., James C.
;
Frank, Ronald E.
;
Green, Paul E.
; …
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1967
Persistent link: https://www.econbiz.de/10000577907
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New way to measure consumersʹ judgments
Green, Paul E.
;
Wind, Yoram
- In:
Harvard business review : HBR
53
(
1975
)
4
,
pp. 107-117
Persistent link: https://www.econbiz.de/10002539769
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