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Ouverture de 'Market-Driven Ma...
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Absatzpolitik
Global Markets
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Globalisierung
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Absatz
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Cross Cultural Management
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EU countries
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Global Markets DOI:http://dx.doi.org/10.4468/2001.1.01ouverture
2
Imitation Management
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Lambin, Jean-Jacques
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Journal of marketing research : JMR
1
The journal of business : B
1
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ECONIS (ZBW)
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A computer on-line marketing mix model
Lambin, Jean-Jacques
- In:
Journal of marketing research : JMR
9
(
1972
)
2
,
pp. 119-126
Persistent link: https://www.econbiz.de/10002399374
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2
Optimal allocation of competitive marketing efforts : an empirical study
Lambin, Jean-Jacques
- In:
The journal of business : B
43
(
1970
)
4
,
pp. 468-483
Persistent link: https://www.econbiz.de/10002399397
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