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Absatztheorie
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Zaltman, Gerald
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ECONIS (ZBW)
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Social marketing and a consumer-based theory of marketing
Zaltman, Gerald
;
Jacobs, Pol
- In:
Consumer and industrial buying behavior
,
(pp. 399-408)
.
1977
Persistent link: https://www.econbiz.de/10003028450
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Theory construction in marketing : some thoughts on thinking
Zaltman, Gerald
;
Lemasters, Karen
;
Heffring, Michael
-
1982
Persistent link: https://www.econbiz.de/10013491162
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